ENCOURAGING BEHAVIOUR CHANGE TO REDUCE TRANSPORT EMISSIONS
The Personalised Emissions Data (PED) platform links an individual’s behaviour and choice of transportation to kilograms of carbon dioxide, NOx and other toxic gases produced, to encourage citizens to reduce their personal transport emissions through cycling/walking/public transport.
This is a Low Cost – High Impact Solution which could result in a 20% reduction in individual car journeys in the UK reducing carbon and NOx emissions as well as reducing illnesses and deaths caused from air pollution.
This solution will:
- provide quantifiable transport metrics for each adult in the city,
- drive and incentivise behaviour change,
- enable peer to peer behaviour change and community led approach,
- enable modelling of new policies e.g. new bus lanes, cycle lanes, travel schedules, road planing and vehicle classification.
UK’s TEN POINT PLAN FOR A GREEN REVOLUTION
CATAGEN is focused on developed new Net Zero Technologies “to clean and decarbonise the air” but know that every citizen needs to contribute through incremental behaviour change. PED allows individuals to quantify their own transport emissions and make decisions based on data available to them e.g. when to change to an electric vehicle or an alternative mode of transport.
We believe that PED could make an impact to the UK’s Ten Point Plan for a Green Industrial Revolution:
Point 4: Accelerating the shift to zero emission vehicles
Point 5: Green public transport, cycling and walking
Point 9: Protecting our natural environment